In 2021, comedian Meg Stalter uploaded a video of herself playing a representative of a butter shop making a clumsy attempt to court gay customers. These corporate initiatives are familiar enough that they’ve become common fodder for satire. A PDF of the image is available for download on Ikea’s website. Ikea is also encouraging customers to take selfies with the company’s “HOME PRIDE HOME” cross-stitch design. Throughout June, Ikea is donating proceeds from sales of its rainbow shopping bags to the Trevor Project, a suicide prevention organization that focuses on the LGBTQ community. Raytheon Technologies released a statement Wednesday outlining its commitment to its LGBTQ workers and noting that the company “is regularly recognized by the Human Rights Campaign as one of the best places for LGBTQIA+ employees to work.” “LIVE YÁÁÁS” is fictitious, but Taco Bell does have an LGBTQ-focused employee resource group called “Live Más Pride” and is sponsoring a 10-show drag tour hosted at five of its Taco Bell locations.ĭoorDash is hosting several events for employees this month that include drag bingo, Pride trivia and a donation and letter-writing campaign in support of trans people via the organization Point of Pride. Notably, each of the corporations mentioned has its own 2022 Pride campaign underway.
